14个装满的行李箱:四组跨境消费故事看广东文旅“开门红”
Nan Fang Du Shi Bao·2026-01-05 06:15

Core Insights - Guangdong's tourism market experienced a strong start to the New Year, with 17.875 million visitors during the holiday period, including a remarkable 144.3% year-on-year increase in inbound tourists and a 172.9% rise in inbound tourism spending [1]. Inbound Tourism Growth - The expansion of China's visa-free policy has significantly boosted foreign tourist arrivals, with many visitors coming to Guangdong to experience local culture and shopping [1]. - A bilingual tour guide noted the increasing number of foreign tourists driven by diverse shopping and cross-cultural experiences, contributing to substantial consumer spending [1]. Tourist Experiences - A Greek family visiting Guangzhou highlighted their enjoyment of local attractions such as the Canton Tower and the Chimelong Safari Park, with a particular fondness for local cuisine like Cantonese dumplings [2][3]. - An Italian tourist, Girolamo, praised the simplified entry process due to the visa-free policy, allowing for a more enjoyable travel experience compared to previous visits [5]. - Girolamo also expressed fascination with the local food culture, including the variety of dining options available in Guangzhou, which caters to international tastes [3][5]. Shopping and Consumer Behavior - A Malaysian family utilized the holiday to shop extensively, purchasing furniture and gifts, with total expenditures exceeding 30,000 RMB [9]. - The appeal of Guangzhou's shopping environment, including tax refund options for foreign visitors, enhances its attractiveness as a shopping destination [9]. Regional Connectivity - The "Austrian and Hong Kong vehicles northbound" policy has facilitated cross-border travel for residents, making it easier for them to visit Guangdong for leisure [7]. - Tourists have reported positive experiences with the efficiency of border crossings, contributing to the growing trend of frequent visits from Macau residents [7]. Conclusion - The combination of improved travel policies, diverse cultural experiences, and a vibrant shopping scene positions Guangdong as a key destination for international tourists, driving significant growth in the local economy [1][9].