星光点亮，生活向新 远洋商业全国购物中心燃动元旦消费热潮

Core Viewpoint - During the New Year period of 2026, Ocean Commercial launched nationwide activities under the theme "Starlight Illuminates, Life Moves Forward," integrating local culture, trendy experiences, and warm benefits to enhance consumer engagement and drive sales growth [1][21]. Group 1: Event Highlights - Beijing Ocean Letipark unveiled a new public cultural space called "Light Gathering," hosting various events such as a Harry Potter magic show and public film screenings to enrich cultural life and consumer experiences [2][23]. - Tianjin Ocean Letipark achieved sales exceeding 19 million yuan during the New Year period, with a 26% year-on-year increase in sales, driven by innovative live streaming and promotional activities [3][24][25]. - Fuzhou Ocean Letipark's "Dreamland Carnival" attracted significant foot traffic, with a 23% increase in visitor numbers and a 20% rise in sales during the event [4][26]. - Hangzhou Ocean Letipark featured a traditional "Iron Flower" performance, resulting in a 29% increase in foot traffic, bolstered by the opening of a new supermarket [6][28]. - The Tianjin Eco-City Ocean Future Plaza combined its fourth anniversary celebration with New Year festivities, achieving a 112% increase in foot traffic and a 115% rise in sales [9][32]. Group 2: Consumer Engagement Strategies - Ganzhou Ocean Future Plaza integrated traditional and modern elements in its New Year activities, leading to a 36% increase in sales and significant online engagement [10][33]. - Shandong's Shanghe Ocean Future Plaza saw a remarkable 291% increase in daily foot traffic due to creative events like the "Flying Dress Show" [12][35]. - Suzhou Wujiang Ocean Future Plaza created a unique emotional connection with fans through a music party, enhancing community engagement and brand reputation [13][36]. - The Suqian Ocean Future Plaza combined trendy and charitable experiences, resulting in a 100% increase in foot traffic and a 200% rise in sales during the New Year [15][38]. - The Nanyang Ocean Future Plaza's immersive experiences, including bonfires and snow effects, effectively attracted local consumers, driving significant sales growth [16][39]. Group 3: Future Directions - Ocean Commercial aims to continue enhancing urban life through ongoing scene innovation, business upgrades, and refined operations, contributing to the development of urban commercial spaces [21][44][45].