2026新网红运动诞生，但匹克球热不会像飞盘一样短暂

Core Insights - Pickleball has rapidly gained popularity, becoming a new favorite sport among celebrities and the general public alike, with notable figures like Zhang Manyu and Jolin Tsai endorsing it [1][4][6] - The sport's accessibility and social aspects contribute to its appeal, making it suitable for all ages and skill levels, leading to a surge in participation and venue usage [4][10][12] Industry Trends - The pickleball market is experiencing significant growth, with equipment sales increasing by 1075% over the past year, indicating a strong demand for related products [19] - Major brands like JOOLA are entering the Chinese market, establishing a presence through direct-to-consumer strategies and localized product offerings to cater to domestic preferences [14][15][16] Venue Operations - Venues like Vile Sports in Beijing are achieving high utilization rates, with 80% usage, attributed to effective community engagement and personalized customer interactions [7][9][10] - The operational model of pickleball venues emphasizes community building and social interaction, differentiating them from traditional sports facilities [9][12] Event and Community Engagement - The establishment of a structured event system is crucial for the sport's growth, with plans for increased competitions and a comprehensive ranking system by 2025 [23][24] - Sponsorships and partnerships with brands like Li Ning are enhancing the visibility and credibility of pickleball events, indicating a long-term commitment to the sport's development in China [20][21] Future Outlook - The sport is expected to continue its upward trajectory, with industry experts believing that pickleball will not experience a rapid decline like other trending sports, due to its robust commercial framework and community support [21][27][28] - The potential inclusion of pickleball in future Olympic events is seen as a significant milestone that could further elevate its status and participation rates [20][21]