Xin Lang Ke Ji·2026-01-05 07:33Core Insights - Xiaomi ranks 4th in brand awareness among Chinese electric vehicle manufacturers according to the 2025 H2 New Energy Vehicle Brand Health Research by Jielanlu [1][10] - The report highlights the sensitivity of Xiaomi and Li Auto's user base to external opinions, indicating that top brands face not only market competition but also the amplified effects of public sentiment on consumer trust [1] Brand Awareness by Price Segment - In the segment below 200,000 yuan, the top five brands are BYD, Xpeng, Volkswagen, Geely, and Wuling [1][9] - In the 200,000 to 300,000 yuan segment, the leading brands are Tesla, BYD, Li Auto, Xiaomi, and NIO [1][9] - For the segment above 300,000 yuan, the top brands are Tesla, Li Auto, Xiaomi, NIO, and AITO [1][9] Implications for Top Brands - The report emphasizes the need for leading brands to manage consumer expectations and mitigate emotional fluctuations in brand preference due to high public scrutiny [1]