智通财经网·2026-01-05 07:47Group 1 - The core viewpoint is that the home appliance industry is expected to underperform the market in 2025 due to multiple factors including a preference for growth styles, a decline in domestic subsidies, and disruptions from overseas tariffs [1] - The home appliance sector achieved a positive return of 9% in 2025, ranking 22nd among all industries, influenced by the increasing share of TMT transactions and the reduction of domestic subsidies post-618 [1] Group 2 - For domestic sales in 2026, the government will continue to support the "trade-in" subsidy program, with an estimated total subsidy fund of 250-300 billion yuan, including 80 billion for home appliances [2] - The six major categories of home appliances will continue to receive subsidies, with new AI products being added to the 3C category [2] Group 3 - The company sees opportunities in technology exports, supply chain advantages, and hardware innovation in sectors like 3C consumption, consumer robotics, and 3D printing [3] - The transition to new national standards for power banks and the expected growth in the European balcony solar storage market are anticipated to drive hardware innovation in AI applications [3] Group 4 - Investment recommendations include focusing on high-dividend value leaders like Midea Group and Haier Smart Home, and paying attention to Gree Electric and other brands in the white goods sector [4] - For technology exports, companies like Anfu Technology and Anker Innovations are highlighted, along with opportunities in 3D printing and consumer robotics [4] - The tool export chain is recommended, with companies like Juxing Technology and Quanfeng Holdings being favored due to expected demand growth in North America [4]