“吉字号”农产品火出圈

Group 1 - Jilin Province has intensified brand cultivation efforts, forming a preliminary brand matrix of "region + enterprise + product" with over 90 regional public brands such as Fushun Ginseng and Jilin Rice [1] - The influence of the "Ji" brand is expanding, with seven major "Ji" brands including Changbai Mountain Ginseng and Jilin Rice, and the total industrial chain output value exceeding 100 billion yuan [1] - Eleven brands, including Tonghua Ginseng and Huan Dian Yellow Cattle, have been included in the 2025 National Agricultural Brand Boutique Cultivation Plan [1] Group 2 - The Jilin Provincial Agricultural and Rural Affairs Department has utilized agricultural fairs to provide platforms for cooperation and exchange, facilitating numerous production and sales cooperation projects [2] - Over 300 agricultural enterprises participated in 13 themed exhibitions to expand the recognition and influence of the "Ji" brand [2] - Inter-provincial cooperation has been actively promoted to expand into high-end consumer markets such as Beijing-Tianjin-Hebei and the Guangdong-Hong Kong-Macao Greater Bay Area [2] Group 3 - The "Ji" brand has leveraged e-commerce platforms and social media to promote products through various methods, achieving sales of 52 million yuan during the Agricultural Expo [3] - The rural e-commerce retail sales in Jilin reached 31.158 billion yuan in the first half of 2025, with a growth rate of 14.51%, leading in Northeast China [3] - Comprehensive advertising campaigns have been launched across multiple media to enhance recognition and acceptance of the "Ji" brand [3]