力促产业升级共谋区域发展，京苏两地业内人士在扬州深度研讨“苏超”运营

Core Insights - The meeting held by Yangzhou Canal Cultural Investment Group on January 4 aims to integrate event economy with regional development through the "Su Chao" football event [2][3] - The event attracted 15 participating companies focusing on eight core areas including ticket sales, advertising sponsorship, on-site markets, cultural and creative development, external expansion, traffic creation, halftime shows, and integrated development [2] Group 1: Event and Economic Development - The "Su Chao" event is positioned not just as a football match but as a catalyst for industrial upgrades and regional collaboration [2] - Companies like Beijing Yuanlong Yatu Cultural Communication Co., Ltd. plan to leverage the "Su Chao" event to develop popular cultural products that can stimulate the local economy [2] Group 2: Local Business Engagement - Local enterprises such as Yangzhou Classic Advertising Media Co., Ltd. and Xintian Advertising Media Co., Ltd. express strong confidence in the "Su Chao" event, aiming to explore its commercial value through deep cooperation [3] - The "Su Chao" event is expected to promote deep integration across multiple industries, creating new market opportunities for local businesses, including the plush toy sector [3] Group 3: Strategic Cooperation and Operational Standards - A consensus was reached among participating companies and the Canal Cultural Investment Group on the importance of high operational standards for the "Su Chao" event [3] - Six key characteristics were identified for successful operation: openness, professionalism, inclusiveness, compliance, sustainability, and predictability [3]