IMS(SH:600556) 智通财经网·2026-01-05 08:17Company Overview - Tianxiao Digital Technology (Group) Co., Ltd. is the first mature influencer marketing solution platform in China, leveraging AI, data, and algorithms to connect advertisers with influencers, MCNs, and major third-party UGC platforms [3] - The company holds a 26.1% market share in China's influencer marketing solutions sector, maintaining the largest market share for five consecutive years, and a 16.5% share globally [3] - Tianxiao operates under two business segments: influencer marketing solutions and innovation in the influencer economy ecosystem, with the former being the primary revenue source [3] Financial Performance - For the fiscal years ending December 31, 2023, 2024, and the nine months ending September 30, 2025, the company reported revenues of approximately RMB 42.02 billion, RMB 40.66 billion, and RMB 27.34 billion respectively [5] - The net profit for the same periods was RMB 80.96 million, RMB 43.35 million, and RMB 32.57 million respectively [8] - The gross profit margin for 2023, 2024, and the nine months ending September 30, 2025, was recorded at 17.3%, 16.6%, and 17.2% respectively [9] Industry Overview - The influencer economy is an emerging economic model centered around influencers, utilizing social media, short video platforms, and live streaming to create a comprehensive ecosystem for content creation, audience interaction, and commercial monetization [11] - The global influencer economy is projected to grow from RMB 20,661 billion in 2020 to RMB 31,164 billion by 2024, with a compound annual growth rate (CAGR) of 10.8% [11] - In China, the influencer economy is expected to expand from RMB 8,620 billion in 2020 to RMB 13,804 billion by 2024, with a CAGR of 12.5% [14]