PYMNTS.com·2026-01-05 09:00Amazon's AI Initiatives - Amazon is leveraging generative and agentic AI to enhance online shopping by simplifying product discovery and evaluation, addressing the challenge of choice among hundreds of millions of items [1][3] - The company has introduced AI-driven search tools that interpret customer intent using various signals, aiming to expedite decision-making in complex product categories [3][4] - New conversational interfaces, such as the shopping assistant Rufus and the "Buy for Me" service, allow customers to delegate parts of their shopping journey, reflecting a strategy of embedding AI throughout the shopping experience [4][5] Google's Perspective on Agentic AI - Google Cloud emphasizes that retail is entering a new phase of agentic AI adoption, which mimics human decision-making by understanding context and reasoning [5][6] - The shift to agentic AI enhances discovery and personalization, impacting not only customers but also employees by augmenting their roles and allowing them to focus on human interactions [6][7] - Successful implementation of agentic AI relies on organizational readiness, including process redesign and workforce upskilling, rather than just technical capabilities [7] Global Trends in Retail AI - Tata Consultancy Services (TCS) argues that retail must transition from traditional AI to agentic AI to remain competitive, framing it as a structural redesign of operations [8][10] - TCS advocates for a model of smaller, specialized AI agents that autonomously manage tasks like pricing and inventory, rather than relying on large AI platforms [9][10] - The strategic advantage of agentic AI lies in its ability to manage complexity at scale, with use cases such as proactive cart recovery and real-time supply chain management [10][11]