Core Viewpoint - Samsung is preparing to incorporate Chinese OLED manufacturers into its supply chain for the A57 smartphone, marking a significant shift in the industry dynamics and reducing reliance on overseas technology [1][2]. Group 1: Samsung's Strategy - Samsung is actively planning to use OLED screens produced by both Samsung Display and TCL Huaxing for its upcoming A57 smartphone, breaking the long-standing exclusivity of Samsung Display in supplying OLED screens for the A series [1]. - The decision to collaborate with Chinese OLED manufacturers is driven by Samsung's need to reduce production costs amid rising prices of key components like processors and camera sensors [2]. Group 2: Chinese OLED Manufacturers' Competitive Edge - Chinese OLED manufacturers have significantly improved their competitive advantages, establishing a synergy of capacity, technology, and supply chain, which has enhanced their core competitiveness [2]. - BOE has recently launched China's first 8.6-generation AMOLED production line, marking a new milestone in the high-end OLED market [2]. Group 3: Market Dynamics and Future Outlook - The entry of Chinese manufacturers into Samsung's supply chain is expected to fundamentally change the competitive landscape of the domestic OLED market, which has previously focused on local markets and price competition [3]. - As overseas customer shipments increase, the profitability of domestic OLED panel manufacturers is anticipated to improve significantly, alleviating the current overcapacity situation in the domestic market [3].
东北证券:国产OLED厂商竞争力获全球认证 推荐面板龙头TCL科技(000100.SZ)等