Di Yi Cai Jing·2026-01-05 08:39Core Viewpoint - The Hong Kong automotive stocks are experiencing a significant decline, with NIO falling over 6% and other major players like Great Wall Motors and Xpeng also seeing substantial drops, attributed to a decrease in consumer traffic during the New Year holiday and rising purchase costs due to policy changes [1] Group 1: Market Performance - As of January 5, NIO's stock dropped over 6%, Great Wall Motors fell nearly 6%, Xpeng decreased by over 5%, and Chery Motors declined by nearly 4%, marking new lows since their listings in September 2025 [1] - Other Hong Kong automotive stocks, including Li Auto, Geely, and BYD, also experienced varying degrees of decline [1] Group 2: Consumer Behavior and Market Dynamics - A document titled "2026 New Year Car Market Traffic Decline Communication" circulated among institutions, revealing that consumer traffic for passenger vehicles during the 2026 New Year holiday was lower compared to the same period in 2025 [1] - One reason for the decline in consumer traffic is the adjustment of the new energy vehicle purchase tax policy, which has increased purchasing costs and led to a wait-and-see attitude among consumers [1] - Despite various car manufacturers offering purchase subsidies, these "safety net" policies have not significantly attracted consumers [1] - There is potential for consumer demand to be released if purchasing costs in January are more favorable compared to December and November of the previous year, with market conditions needing to be observed in the following week [1]