深度游体验再升级 外国游客的中国游“隐藏玩法”竟有这么多

Core Insights - The inbound tourism market in China experienced a strong start in the New Year, with a significant increase in foreign visitors due to visa-free policies and the expansion of international routes [1][2][21] Group 1: Inbound Tourism Growth - During the New Year holiday, 292,000 foreign visitors entered China under the visa-free policy, marking a 35.8% increase compared to the same period last year [1] - Online travel platforms reported a more than 30-fold increase in bookings for experiential tourism products during the holiday [2] - In Hainan, over 31,000 inbound travelers were recorded, a 23.5% increase year-on-year, highlighting the appeal of duty-free shopping and beach vacations [7] Group 2: Popular Destinations and Activities - Harbin emerged as a key destination, attracting international tourists to its ice and snow attractions, with over 30,000 foreign visitors since the opening of Harbin Ice and Snow World [6] - In Suzhou, foreign tourists engaged in traditional activities such as boat rides and experiencing local arts, showcasing the unique cultural offerings of the region [16][22] - The diverse tourism products, including beach holidays, culinary experiences, and cultural explorations, are attracting a wide range of international visitors [5][20] Group 3: Market Trends and Future Outlook - Experts indicate that China's inbound tourism is entering a phase of rapid growth and high-quality development, driven by product innovation and destination enhancement [21][23] - The inbound tourism market is expected to continue its upward trend, with a 100% growth in bookings for the first three quarters of 2025, particularly from visa-free countries [27] - The development of diverse and culturally rich tourism products, such as ice and snow entertainment, is positioning China as a competitive destination compared to Western markets [25][29]