独家|小红书内测长文付费功能，进军付费网文市场

Core Insights - Xiaohongshu has launched an internal test for its "paid notes" feature, targeting photographers, illustrators, and long-form story creators, indicating its intention to enter the paid online literature market after testing a novel reading section in 2024 [1][2][3] Group 1: Paid Notes Feature - The "paid notes" feature includes three payment models: 1. High-definition original image downloads for visual creators, allowing users to pay for high-quality, watermark-free files [2][3] 2. A model for long-form authors and story creators that allows users to preview part of the content and pay to unlock the full article [2][3] 3. A paid unlock for note collections, aimed at serialized novels and series columns, where users can preview chapters and pay to access all content, facilitating ongoing monetization for creators [2][3] Group 2: Market Context - Xiaohongshu's paid notes feature is currently invitation-only and not available to all users, with plans for gradual expansion of invitations [2][3] - In 2024, Xiaohongshu introduced a novel reading section featuring numerous novels from third-party platforms, all available for free, although access requires users to search for a specific mini-program [2][3] - Competitively, ByteDance is set to launch a standalone paid reading app called "Hongzhu Xiaoshuo" in December 2025, which will clearly differentiate between free and premium content, indicating an intensifying competition in the online literature market [2][3]