小红书内测长文付费功能，进军付费网文市场

Core Insights - Xiaohongshu has launched an internal test for a "paid notes" feature, targeting photographers, illustrators, and long-form story creators, indicating its intention to enter the paid online literature market after testing a novel reading section in 2024 [1][2] Group 1: Paid Notes Feature - The "paid notes" feature includes three payment models: 1. High-definition original image downloads for visual creators, allowing users to pay for high-quality, watermark-free files 2. A model for long-form authors and story creators that allows users to preview part of the content and pay to unlock the full article 3. A paid unlock for note collections, aimed at serialized novels and series columns, where users can preview chapters and pay to access all content [2] - The paid long-form note feature is currently invite-only and not available to all users, with plans for gradual expansion of invitations [2] Group 2: Market Context - In 2024, Xiaohongshu launched a novel reading section featuring numerous novels from third-party platforms, all available for free, although access requires users to actively search for the "Silent Impact" mini-program [2] - By December 2025, ByteDance is expected to launch a standalone paid reading app called "Hongzhu Xiaoshuo," which will clearly differentiate between free and premium content, intensifying competition in the paid online literature market [2]