2026人身险经营8大推演：渠道+产品+投资……怎么变？

Core Insights - The year 2025 marks a significant transformation in the life insurance industry, influenced by external macroeconomic pressures, declining interest rates, and the acceleration of digitalization and AI technologies. The competitive landscape is increasingly polarized, with leading companies expanding their advantages while smaller firms face multiple challenges [1][41]. Group 1: Regulatory Changes and Cost Management - The "reporting and operation integration" policy will be further refined in 2026, requiring life insurance companies to align reported costs with actual expenses, promoting fair competition and healthy development [2][44]. - The insurance industry is expected to reduce costs by over 300 billion yuan in 2024, primarily within the life insurance sector, as a result of regulatory pressures [2][3]. - The introduction of new regulations will lead to more detailed cost management and a shift towards rational product design, focusing on customer value and sustainable profitability [4][45]. Group 2: Channel Dynamics - The bancassurance channel has become a key growth driver for the industry, with its share of new business premiums rising to approximately 65% by 2025, driven by banks' increasing focus on wealth management [5][10][52]. - Despite the growth, the bancassurance model still faces challenges in professionalization, particularly in addressing deeper customer needs such as family protection and retirement planning [11][53]. - The individual insurance sector is experiencing significant difficulties, with a projected decline in new business premiums of around 5% in 2025, necessitating a focus on professionalization to retain agents and improve average premiums [12][56]. Group 3: Product Trends - The long-term decline in interest rates and the recovery of the capital market are expected to drive the growth of participating insurance products, as traditional high-guarantee products lose appeal [17][18]. - The implementation of DRG/DIP reforms is anticipated to enhance the mid-tier medical insurance market, with a focus on innovative products that cater to unmet healthcare needs [20][22]. - The aging population is creating new growth opportunities in pension insurance, with a significant increase in the elderly demographic expected to drive demand for retirement products [23][26]. Group 4: Investment and Asset Management - The insurance sector has seen a recovery in investment returns, with a notable increase in equity holdings, although market volatility poses challenges for stable operations [33][34]. - New asset-liability management regulations are set to be implemented, emphasizing the need for a robust governance structure and regular reporting to address the pressures on solvency [36][38]. - The industry is increasingly relying on perpetual bonds and capital-raising measures to alleviate solvency pressures, with a focus on maintaining a stable yield curve [37][38]. Group 5: Technological Integration - The integration of AI and advanced technologies is expected to reshape the insurance value chain, enhancing customer insights and enabling personalized product recommendations [39][40]. - The shift towards a customer-centric approach in sales and marketing is being reinforced by regulatory encouragement for professional sales practices [30][32]. - The industry is moving towards a model of precise and consultative marketing, which is anticipated to improve overall efficiency and customer satisfaction [29][30].