Xin Lang Cai Jing·2026-01-05 10:38Core Insights - The latest Steam hardware survey indicates a significant shift in processor preferences among PC gamers, with AMD's market share reaching 44.42% and Intel at 55.58%, reflecting AMD's rapid progress in closing the gap with the industry leader [1][4]. Market Dynamics - The competitive landscape of the processor market is undergoing profound changes, as Intel previously held over 80% market share but is now facing increasing competition from AMD, which has achieved nearly a 4% market share increase in the last month alone [1][4]. - AMD's recent growth is attributed to its clear product positioning and high cost-performance ratio, particularly with the Ryzen X3D series processors that utilize 3D vertical cache technology, which are considered groundbreaking and unmatched in overall performance [3][4]. Consumer Trends - The recent launch of new Intel processors has not met market expectations in terms of pricing and gaming performance, leading to lower acceptance compared to AMD's offerings, which has complicated user upgrade paths due to frequent chipset updates [3][4]. - Sales data from major e-commerce platforms show that AMD products dominate the top-selling processor models, while competing brands have limited representation [5]. Future Outlook - AMD's continuous optimization of its product line and its ability to accurately address user needs have established a significant competitive advantage in the gaming processor market, positioning the company for strong future growth and potential market leadership in the short to medium term [6].