吉利汽车集团以产品、技术、全球化多维突破 赋能2025年韧性增长
Xin Lang Cai Jing·2026-01-05 10:45

Core Insights - In 2025, the Chinese automotive market is entering a period of structural transformation, characterized by intensified competition, accelerated technological iteration, and diversified consumer demand, compounded by complex global trade environments and supply chain restructuring. Geely Auto Group is leveraging its "One Geely" strategy to navigate these challenges, achieving total annual sales exceeding 3.02 million units, a 39% year-on-year increase, and nearly 1.69 million units in new energy vehicle sales, marking a 90% increase year-on-year, with cumulative sales surpassing 20 million units [1][24]. Group 1: Strategic Developments - Geely Auto Group's "One Geely" strategy has been successfully implemented, showcasing its foresight and practical effectiveness, leading to systematic breakthroughs in product matrix innovation, AI technology advancements, and global ecological expansion [1][24]. - The company has introduced nine new intelligent new energy vehicles and upgraded dozens of existing models, establishing a comprehensive product competition system that spans from new energy to fuel vehicles and from mainstream to luxury segments [2][24]. Group 2: Sales Performance - The Geely Galaxy brand has emerged as a core growth engine in the mainstream new energy market, achieving annual sales of 1.24 million units, a 150% increase year-on-year, while the Geely China Star series has also seen stable performance with over 1.21 million units sold, a 3% increase year-on-year [4][26]. - The Lynk & Co and Zeekr brands have also contributed significantly, with Lynk & Co achieving over 350,000 units in annual sales and Zeekr surpassing 220,000 units, reinforcing their competitive advantages in the high-end and luxury new energy markets [4][26]. Group 3: Technological Innovations - Geely Auto Group has launched the industry's first "full-domain AI" technology system, applying AI across various automotive domains, including architecture, power, chassis, and assisted driving, establishing a comprehensive technological moat [7][29]. - The company has developed advanced safety systems, transitioning to a "full-domain safety 2.0" era, integrating AI technology to enhance consumer safety across the automotive ecosystem [12][34]. Group 4: Global Expansion - Geely Auto Group is actively expanding its international presence, entering over 88 countries and regions, with a focus on emerging markets such as the UK, Poland, Italy, and Brazil, and establishing local production facilities [15][41]. - The company has accelerated the export of its intelligent new energy vehicles, achieving significant sales milestones in international markets, including the Geely Galaxy E5 topping sales charts in Brazil [17][39]. Group 5: Collaborative Efforts - Geely Auto Group is enhancing international cooperation with global partners, focusing on technology sharing and market expansion, exemplified by its collaboration with Renault in Brazil and the establishment of local production capabilities [20][42]. - The company is also involved in various joint ventures and projects aimed at developing electric vehicle manufacturing capabilities in Southeast Asia, further solidifying its global footprint [20][42].

GEELY AUTO-吉利汽车集团以产品、技术、全球化多维突破 赋能2025年韧性增长 - Reportify