Happy Belly Food Group's Multi-Unit Franchisee for Heal Wellness QSR in Texas Secures Second U.S. Real-Estate Location in Lubbock

Core Insights - Happy Belly Food Group Inc. announces the expansion of its Heal Wellness brand with the acquisition of a second U.S. location in Lubbock, Texas, as part of its strategy to grow Heal into a leading smoothie and açaí bowl brand across North America [1][3] Company Expansion - Heal Wellness has secured its second U.S. real estate location in Texas, following the announcement of its first site just two months prior [3] - The new location in Lubbock is set to open in 2026 and is part of a 10-unit development agreement for Heal Wellness [3] - Texas is identified as an ideal market for expansion due to its warm climate, population growth, and active lifestyle demographics [3] Market Positioning - Heal Wellness is positioned to cater to families, students, professionals, and fitness-oriented consumers seeking healthy food options in a warm-weather market [3] - Lubbock has a population of over 270,000, with a broader metropolitan area exceeding 360,000, providing a strong customer base [3] Growth Metrics - Heal Wellness currently operates 30 locations and has more than 178 in development, contributing to Happy Belly's portfolio of 666 contractually committed retail franchise locations across various brands [4] - The company's disciplined growth strategy aims to create long-term value for shareholders [4][7]