Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying

Jounce Media is the industry leader in programmatic supply chain management. The company aggregates and analyzes bidstream data to classify inventory quality, identify direct and indirect supply paths, and evaluate seller behaviors. For Marketing Architects, integrating this data into Annika improves how supply is evaluated and selected. "Partnering with Jounce Media lets us apply a data-enriched lens to every campaign,†says Marrika Zapiler, Director of Advanced TV at Marketing Architects. "We're building a ...