邀约全世界！哈尔滨冰雪节又来了

Core Viewpoint - The 42nd Harbin International Ice and Snow Festival has commenced, showcasing Harbin as a premier destination for ice and snow tourism, with a focus on cultural exchange and international cooperation [1][2][4]. Group 1: Event Highlights - The Ice and Snow Festival features the largest ice and snow park, covering 1.2 million square meters, with new interactive areas such as the "Rose Ice Wall" and "Hot Spring Camp" [2]. - The festival includes the 37th China Harbin International Ice Sculpture Competition and the 28th China Harbin International Snow Sculpture Competition, attracting over a hundred artists from various countries [2]. - Harbin has been recognized as a "World Ice and Snow Tourism Excellence City" by the United Nations World Tourism Organization, enhancing its global appeal [1][2]. Group 2: Economic Impact - The festival is expected to drive significant tourism, with over 90 million visitors recorded in the previous season, contributing to the local economy [4]. - During the recent New Year holiday, Harbin received 4.1 million tourists, generating 5.56 billion yuan in revenue [8]. - The upcoming Harbin International Ice and Snow Economic Expo aims to establish a global hub for the ice and snow industry, showcasing the entire industry chain from equipment manufacturing to tourism [8]. Group 3: Tourism Development - Harbin is focusing on high-quality development in winter tourism, emphasizing modern governance and innovative services to enhance visitor experience [7]. - The city has introduced various themed tourism routes and upgraded attractions to cater to diverse visitor interests, particularly targeting younger demographics [5][7]. - The China Ice and Snow Tourism Development Report (2026) predicts that ice and snow tourism participation will reach 360 million people, generating an estimated 450 billion yuan in revenue during the 2025-2026 winter season [8].