30℃抢购羽绒服、外籍游客扎堆享受阳光、沙滩、海浪⋯⋯海南免税消费到底有多疯狂？

Core Insights - Hainan has emerged as a popular domestic travel destination, with a significant increase in tourism activity anticipated during the upcoming Spring Festival holiday [1][2] Group 1: Tourism Market Trends - Hainan's tourism market is experiencing a pre-holiday surge, with rising prices for flights and hotels noted. For instance, the lowest ticket price from Beijing to Sanya on February 15 has reached 3600 yuan, a nearly 200% increase from 1350 yuan on January 6 [2] - Hotel prices in Sanya have also seen a dramatic rise, with the Atlantis hotel price on February 18 exceeding 5800 yuan, up approximately 165% from 2188 yuan on January 5 [2] - The combination of vacationing and shopping is expected to drive consumer spending during the Spring Festival, following strong performance during the New Year holiday [2] Group 2: International Visitor Trends - The influx of foreign tourists, particularly from Russia, has been notable, with many enjoying the favorable visa policies and local amenities. As of January to September 2025, Hainan received 973,900 overnight international visitors, a 29% year-on-year increase, with foreign tourists accounting for 82.26 million, up 27.7% [6] - The popularity of Hainan as an inbound travel destination is further supported by the significant growth in international visitor bookings, with Sanya seeing a 170% increase in inbound orders during the New Year holiday [7] Group 3: Retail and Shopping Dynamics - The duty-free shopping model in Hainan has attracted international tourists, with significant increases in ticket and rental bookings during the New Year holiday. For example, ticket bookings for Hainan's tourist attractions rose by 270% year-on-year [7] - The sales of luxury items, particularly in duty-free stores, have surged, with notable demand for brands like Canada Goose and Arc'teryx, which are being sold at competitive prices due to tax exemptions [9][10] - During the New Year holiday, the Haikou Customs reported a 52.4% increase in the number of duty-free items sold, with total shopping amounts reaching 712 million yuan, a 128.9% increase year-on-year [11]