重返现场⑤ 一场草根赛事如何踢出"文旅好球"？

Core Viewpoint - The amateur football league "Su Super" that started in Jiangsu has unexpectedly gained massive popularity, igniting national enthusiasm for sports and becoming a "super engine" for cultural and tourism consumption. The article explores how this event can be transformed into a long-term driving force for cultural and tourism development [1]. Group 1: Event Impact - The Tai Zhou team won the first "Su Super" championship, marking a significant moment in the city's 29-year history, leading to widespread celebrations and a lasting impact on the city's atmosphere [3]. - Following the championship, the local tourism and cultural consumption experienced explosive growth, with visitor numbers and total consumption increasing by 37.6% and 42.09% respectively in the two weeks after the victory [4]. - The event has successfully attracted a large number of tourists, with many traveling to Tai Zhou specifically for the football match, indicating a shift in the city's tourism dynamics [4][5]. Group 2: Tourism Development - The city has developed a thematic product system around the event, including promotional ticket policies and special dining packages to attract visitors from the Yangtze River Delta [5]. - During the implementation of ticket discounts, visitor numbers at 15 paid attractions in Tai Zhou increased by nearly 50%, and the city received approximately 25 million visitors, generating nearly 8.1 billion yuan in total consumption, a year-on-year increase of over 12% [8]. - The opening of the Chang Tai Yangtze River Bridge has further enhanced connectivity between Tai Zhou and Chang Zhou, facilitating cross-city tourism and consumption [11]. Group 3: Future Prospects - The upcoming season of "Su Super" is set to begin around the May Day holiday, with teams preparing for the new challenges ahead. The focus will be on sustaining the event's popularity and addressing the challenge of retaining visitors post-event [14]. - There are plans for continued collaboration between Tai Zhou and Chang Zhou, including the issuance of mutual travel cards and the establishment of dedicated tourist bus lines to promote inter-city tourism [12].