万达电影:2026年公司将每月开展IP联动活动

Core Viewpoint - Wanda Film is shifting from a reliance on box office revenue to a diversified income model through its "Super Entertainment Space" strategy, focusing on multi-dimensional IP collaborations and new business models [2]. Group 1: Strategic Initiatives - In 2025, the company plans to engage in collaborative activities with leading game IPs such as "Identity V," "Light and Night of Love," "Love and Deep Space," and "Ming Tide," which have shown positive results in revenue growth, customer traffic, and user conversion [2]. - The company aims to conduct monthly IP collaboration activities starting in 2026, expanding beyond games to include film and television integration, international copyright partnerships, and artist collaborations [2]. Group 2: Business Model Transformation - The new initiatives are designed to create a second growth curve centered around "IP derivatives + scene experiences," facilitating the transition from a box office-dependent model to a multi-revenue stream approach [2].

WANDA FILM-万达电影:2026年公司将每月开展IP联动活动 - Reportify