Core Insights - The domestic travel market experienced significant activity during the New Year holiday, with 142 million trips taken and total spending exceeding 84.7 billion yuan, indicating a robust recovery and strong consumer demand in the cultural and tourism sector [1] Group 1: Market Performance - The travel market saw a surge in popularity, particularly in ice and snow tourism, showcasing a diverse range of experiences related to intangible cultural heritage [1] - The trends of "mutual visiting tours" and "cross-regional travel" remained strong, reflecting the dynamic nature of domestic tourism [1] Group 2: Consumer Behavior - The vibrant cultural and tourism market highlights the vitality and potential of domestic demand, suggesting a growing interest in travel experiences among consumers [1] - The emphasis on unlocking new models and creating new scenarios in the tourism sector points to an evolving landscape that aims to enrich the cultural experience and enhance quality of life [1]
新华微评·万马奔腾开新局：火爆文旅燃动活力中国
Xin Hua Wang·2026-01-05 11:56