Group 1 - The core viewpoint of the articles is that China's ice and snow tourism is entering a new stage of sustained prosperity, with significant growth expected in both visitor numbers and revenue during the 2025-2026 winter season [1][2] - It is projected that the number of ice and snow tourism leisure participants will reach 360 million, with expected revenue of 450 billion yuan [1] - Northern cities like Harbin, Shenyang, Changchun, and Zhangjiakou are transitioning from attracting visitors through resources to retaining them through warm services, enhancing the overall tourism experience [1] Group 2 - The report indicates a new pattern in China's ice and snow tourism, characterized by "south-north resonance, central rise, and east-west collaboration," with South China leading in investment [2] - In 2025, South China is expected to account for 30% of the investment, totaling approximately 30 billion yuan, with indoor ice and snow theme complexes being the most active investment category [2] - The ice and snow economy is projected to exceed 1 trillion yuan by 2025, with over 14,000 related enterprises in the country, reflecting an annual growth rate of 11% [2]
中国旅游研究院发布报告 预计3.6亿人次共赴今冬“冰雪之约”
Xin Hua She·2026-01-05 11:55