名称更新快乐升级 元旦近4万人次打卡大王山三大乐园

Core Insights - The Dawangshan Tourism Resort has been officially renamed to "Dawangshan International Tourism Resort," enhancing its brand identity and international positioning [2][4] - The resort aims to become a comprehensive cultural and tourism destination integrating sightseeing, vacationing, educational experiences, and consumption [2][4] Group 1: Recent Developments - During the recent New Year holiday, the resort attracted nearly 40,000 visitors, marking a successful debut after its rebranding [2][3] - The resort hosted a series of themed events, including a New Year's Eve party at the Changsha Xiangjiang Ocean Kingdom and a romantic "Alpine Fairy Tale Season" at the Changsha Xiangjiang Ice and Snow World [3] Group 2: Strategic Goals - The renaming is part of a broader strategy to enhance the quality of the cultural tourism industry in the Dawangshan area, focusing on marine, ice, and water themes [4][6] - The Dawangshan International Tourism Resort aims to establish itself as a national and international multi-functional tourism destination, emphasizing "international vision and Hunan characteristics" [4][6] Group 3: Key Attractions - The Changsha Xiangjiang Ocean Kingdom is positioned as a leading fifth-generation marine-themed large cultural tourism product and immersive educational base, featuring rare animals and multimedia experiences [6] - The Changsha Xiangjiang Ice and Snow World offers a unique "half-snow country" experience with a year-round indoor temperature of -5°C, catering to both sports and leisure activities [6] - The Changsha Xiangjiang Water Park features over 20 premium attractions and integrates night activities like electronic music festivals and fireworks shows, making it a popular summer destination [8] Group 4: Future Plans - The resort plans to introduce new business formats such as digital tourism, sports equipment, educational experiences, and nighttime consumption [8] - Future developments will also include collaborations with surrounding projects like Huayi Brothers Movie Town and various hotels to enhance the multi-day and overnight tourism product offerings [8]