上海青浦发布文旅商体展六大标杆IP

Core Viewpoint - The Qingpu District is promoting the integration of agriculture, culture, tourism, commerce, and sports, aiming to establish itself as a leading destination for inbound tourism and a model for industry integration by 2030 [1][2]. Group 1: Industry Development - The Qingpu District has launched six major IPs to enhance the integration of agriculture, culture, tourism, commerce, and sports, leveraging regional resources to provide a model for development in the Yangtze River Delta [1]. - By 2030, the total revenue from the integration of the six industries in Qingpu is projected to reach 100 billion yuan, with total tourism revenue expected to hit 20 billion yuan [1]. - The district aims to become the "first stop for inbound tourism in ancient towns of China" and a preferred destination for urban micro-vacations [1]. Group 2: Talent Attraction and Support - A new talent policy has been introduced to attract high-quality talent to Qingpu, offering support in areas such as residency, housing, rural entrepreneurship, and skills enhancement, with potential subsidies up to 1 million yuan [2]. - The establishment of the "Qingpu Agricultural, Cultural, Tourism, Commerce, and Sports Integration Development Alliance" aims to foster collaboration between government and enterprises, enhancing market engagement and resource sharing [2]. Group 3: Tourism and Economic Performance - In 2025, Qingpu received 45.51 million visitors, marking a year-on-year increase of 19.96%, while retail sales of consumer goods exceeded 60.88 billion yuan, up 11.2% from the previous year [2]. - The district hosted over 260 cultural tourism events and 160 promotional activities, directly driving consumption by more than 300 million yuan [2]. - Qingpu successfully attracted high-quality agricultural and cultural tourism projects, with a total intended investment of 2.033 billion yuan from 26 key projects signed during the "Technology-Driven Agriculture" promotion event [2]. Group 4: Cultural and Event Highlights - Qingpu hosted significant events in 2025, including the "Most Jiangnan" Cultural Tourism Festival and the inaugural Water Music Festival, which stimulated travel and consumption linked to events [3]. - The district's efforts in promoting tourism have led to the establishment of the first national-level leisure street in suburban areas and the first immersive homestay village in the city [3].