Rogers Launches The Great Canadian Jersey

Core Idea - Rogers has launched The Great Canadian Jersey initiative, encouraging Canadians to donate old hockey jerseys to create a unique patchwork jersey that symbolizes national pride in hockey [1][2]. Group 1: Initiative Details - The Great Canadian Jersey project invites Canadians to donate their old hockey jerseys, which will be stitched together to form a one-of-a-kind representation of the sport and its history in Canada [2]. - The patchwork jerseys will be designed by Cameron Lizotte, a former OHL player turned fashion designer, and will be worn by top Canadian hockey players [2]. - The donation drive is officially launched by Team Rogers athletes Connor McDavid and Marie-Philip Poulin, who will donate jerseys from their personal collections [3]. Group 2: Participation and Promotion - Canadians can donate jerseys from January 5 to January 15 at participating Rogers stores across Canada, with options for mail-in donations available [4]. - All participants who donate a jersey will have a chance to win the Ultimate VIP Hockey Road Trip to any Canadian NHL team away game during the 2025-26 regular season [5]. - The final patchwork jerseys will be revealed later this month and will be featured in a national advertising campaign [5].