克而瑞地产:2025年典型房企拿地货值、金额同比增2%和3% 拿地销售比企稳回升
智通财经网·2026-01-05 13:29

Core Insights - The real estate investment landscape in China is showing signs of cautious recovery, with a slight increase in land acquisition value and amount for major companies in 2025, while the area acquired has decreased [1][4][6]. Group 1: Investment Trends - In 2025, the total land acquisition value for 100 monitored companies reached 22,614 billion yuan, with a year-on-year increase of 2% in value and 3% in amount, while the area acquired decreased by 5% [1]. - The investment concentration among top companies is high, with the top ten companies accounting for over 70% of the total investment, primarily led by state-owned enterprises [4][6]. - The land acquisition-to-sales ratio for the top 100 companies improved to 0.29, up 0.12 from 2024, indicating a return to investment levels seen in 2021 [4]. Group 2: Company Performance - State-owned enterprises dominate land acquisition, accounting for 50% of the total land acquisition value among the 100 monitored companies, with a year-on-year increase of 20% in their acquisition amounts [6]. - Major players such as China Overseas Land & Investment, China Resources Land, and Poly Developments are leading in land acquisition, with China Overseas Land & Investment alone acquiring land worth 2,419 billion yuan [9]. - Private enterprises are showing signs of recovery, with total land acquisition exceeding 100 billion yuan in 2025, marking an 8% year-on-year increase, although their market share remains relatively low [6]. Group 3: Market Dynamics - The focus of land investment is shifting towards first- and second-tier cities, reflecting a strategic pivot by companies to concentrate on core urban areas [1][6]. - Despite the overall recovery, nearly 50% of the top 100 companies did not record any land acquisitions in 2025, indicating a cautious approach among many firms [4].