流量变“留量” 赋能地域文化传播

Core Insights - The micro-short drama industry is undergoing a structural transformation from "traffic explosion" to "quality cultivation," with a focus on integrating local culture and tourism [1][9] - Jiangsu province is actively promoting the "micro-short drama + cultural tourism" model, which has opened new avenues for content elevation and sustainable development in local cultural tourism [1][2] Group 1: Industry Trends - The first micro-short drama from Sihong, "Waking Up! I Become Sisters with My Grandma," launched in November 2025, achieved over 100 million views on Weibo, highlighting the potential of local narratives in driving tourism [2] - In the first three quarters of 2025, Sihong received 8.713 million tourists, generating a tourism revenue of 8.12 billion yuan, reflecting a year-on-year increase of 8.9% and 11.5% respectively [2] - The trend of integrating local cultural elements into micro-short dramas is gaining momentum across multiple regions, with various cities producing content that showcases their unique cultural and tourism resources [3][9] Group 2: Policy and Support - Nanjing has implemented supportive policies for the micro-short drama industry, including the "Support Measures for the Development of Online Micro-Short Dramas," which covers aspects from script creation to financial support [4] - The establishment of the Nanjing Micro-Short Drama Industry Alliance and the launch of the "Nanjing 'Drama' Good" app provide comprehensive services for production and resource matching, enhancing operational efficiency [5][6] Group 3: Market Dynamics - The user base for micro-short dramas in China has reached 662 million, with the market size exceeding 50 billion yuan, surpassing domestic box office revenues for the first time [7] - The "online + offline" model exemplified by the Suzhou drama "Face Like Peach Blossom" creates immersive experiences that resonate with audiences, driving sustainable value growth [8] - The successful integration of local tourism and micro-short dramas is reshaping urban image communication and cultural tourism economic development [9]