有门店单日客流量破千！“新‘国补’+车企限时促销”点燃元旦车市

Core Viewpoint - The introduction of the new "National Subsidy" policy and various promotional strategies by car manufacturers have significantly boosted consumer interest and foot traffic in car dealerships during the New Year holiday period, indicating a potential increase in automotive sales for 2026 [1][12][22]. Group 1: Consumer Behavior - Many consumers are waiting for the new "National Subsidy" policy to make vehicle purchases, as evidenced by increased foot traffic in dealerships during the holiday season [1][3]. - Sales personnel report that daily customer traffic has exceeded a thousand, with staff working long hours without breaks due to high demand [3]. Group 2: Promotional Strategies - Car manufacturers have launched various promotional policies, including limited-time subsidies on vehicle purchase taxes, "0% interest" financing, and cash discounts, in response to the new subsidy policy [3][4]. - Over ten automotive brands have announced January promotional policies affecting more than 70 vehicle models [3]. Group 3: Tax and Subsidy Changes - Starting January 1, 2026, the vehicle purchase tax for new energy vehicles will be set at 5%, but several brands are offering tax subsidies to offset this cost [4][6]. - The new subsidy policy will transition from fixed subsidies to proportional subsidies based on vehicle price, maintaining the upper limit for subsidies [12][14]. Group 4: Impact of New Policies - The new "National Subsidy" policy is expected to mitigate the impact of the vehicle purchase tax changes and stimulate automotive consumption in 2026 [12][15]. - The implementation of the "old-for-new" vehicle replacement policy has already shown significant results, with over 1.15 million vehicles replaced in 2025, contributing to substantial new car sales [20][22]. Group 5: Regional Implementation - Several regions, including Jiangxi and Hebei, have begun implementing the new subsidy policies, allowing consumers to apply for up to 20,000 yuan in subsidies for vehicle purchases [16][19]. - The central government has allocated 625 billion yuan for the first batch of subsidies in 2026, aimed at supporting the "old-for-new" vehicle replacement initiative [19].