KKV深圳卓悦中心店再被强制闭店，双方回应

Core Viewpoint - KKV's store in Shenzhen's Joy City has been forcibly closed again after a brief reopening, leading to conflicts with property management and raising concerns about the brand's operational stability [5][8][9] Group 1: Store Closure and Conflicts - KKV's store was closed on January 5, 2025, after property management initiated a strong eviction without prior notice, leading to physical confrontations between staff and management [6][8] - The store had only resumed operations for less than 20 days before being shut down again, indicating ongoing instability in its business environment [5][8] - KKV reported that the property management used aggressive tactics, including blocking access to the store and preventing staff from working [8][9] Group 2: Background and Business Operations - KKV, established in 2019, is a trendy retail brand under Guangdong Kuai Ke E-commerce Co., Ltd., which also owns several other brands [9] - The brand signed a cooperation agreement with Shenzhen Joy City from 2021 to 2027, but recent disputes over relocation have led to tensions between KKV and the mall management [9] - KKV has attempted to go public multiple times, with its latest IPO application submitted on January 31, 2024, although the prospectus has since expired [9]