业态调整 “被逼走”？KKV深圳卓悦中心店再遭强制闭店

Core Viewpoint - The KKV store in Shenzhen's Futian District faced a second forced closure due to the commercial property owner, Joy City, blocking access without prior notice, leading to employee injuries and heightened tensions among staff [1][3][5]. Group 1: Incident Details - On January 4, the management of Joy City initiated a forced clearance of the KKV store, which escalated to a complete blockade on January 5, preventing normal operations [3][6]. - Despite police presence, the mall management employed violent measures to enforce the closure, resulting in physical and emotional distress for the employees present [3][6]. - Employees expressed shock and anxiety over the sudden nature of the closure, especially after previously cooperating with the mall for a resolution [3][6]. Group 2: Background and Context - KKV's partnership with Joy City began in 2021, with a contract lasting until 2027, aimed at attracting the Z generation with a flagship store featuring over 10,000 trendy toys [6][7]. - The mall's recent shift towards a focus on dining and new store openings, driven by increased demand from Hong Kong consumers, led to the first forced closure of KKV on December 14, 2025, citing "business adjustment" as the reason [7]. - KKV has approximately 600 stores across China and aims to maintain normal operations despite the ongoing disputes with Joy City [7].