Flywheel Accelerates Its Connected Commerce Vision with Integration of TPN

Core Insights - The integration of TPN into Flywheel enhances Flywheel's position as a leader in unified commerce, combining TPN's retail and creative expertise with Flywheel's global technology platform [1][3] - Sarah Cunningham, former President of TPN, will become the Chief Retail Experience Officer at Flywheel, indicating a strategic leadership shift [2][5] Group 1: Strategic Integration - The transition of TPN into Flywheel signifies Omnicom's commitment to advancing connected commerce, leveraging TPN's 40+ years of experience alongside Flywheel's technological capabilities [3] - TPN's operations, talent, and client relationships will be integrated into the Flywheel brand, allowing for a seamless connection of strategy, creativity, data, and activation across channels [3][4] Group 2: Leadership and Innovation - Sarah Cunningham's appointment as Chief Retail Experience Officer will enhance Flywheel's retail strategy and shopper marketing capabilities [5][6] - Additional leadership roles include Phil Camarota as Chief Creative Officer and Chris Rueckert as Senior Vice President of Commerce, further strengthening the leadership team [6] Group 3: Client Engagement and Growth - Current clients will maintain their core agency teams while gaining access to Flywheel's expanded resources and technology, enabling precise planning and measurement [7] - The unified model aims to deliver consistent value and measurable growth throughout the shopper journey [7][8]