Lovesac reshores key manufacturing process

Core Insights - Lovesac is implementing a four-pronged tariff strategy that includes diversifying its supply base and reducing production in China, with a focus on a new made-in-the-U.S.A. product development approach aimed at being better and less expensive [2][7] - The company's gross margin fell in the third fiscal quarter due to rising costs in transportation, tariffs, and warehousing, although margin pressure was somewhat alleviated by price increases and cost-reduction initiatives [3] - The company is expanding delivery options, including a planned "white glove" delivery and assembly service to enhance customer experience and address feedback regarding delivery issues [5] Financial Performance - The gross margin decline was primarily attributed to increased costs, with the company experiencing pressure in smaller and mid-range setups following price increases to offset tariffs [3][4] - La-Z-Boy's tariff strategy includes production adjustments and planned price increases, with 90% of its products made in the U.S., positioning it favorably regarding tariffs [6] Product Development - Lovesac is redesigning the core inserts of its Sactionals line to enable U.S. manufacturing, with plans to start domestic production in summer 2026 [7] - The redesign is part of a broader initiative to drive secular growth, with the CEO indicating more initiatives will be announced in the coming fiscal year [6][7]