新年“热”力值满格！广东文旅跑出加速度

Core Insights - The Guangdong cultural and tourism market experienced a strong start in the 2026 New Year holiday, with daily average visitor numbers and tourism revenue both exceeding 30% year-on-year growth compared to the 2024 New Year holiday, marking the highest growth rate among provinces and significantly outpacing the national average [1] Group 1: Visitor and Revenue Growth - During the 2026 New Year period, Guangdong's online travel agency (OTA) visitor numbers increased by 76.3% year-on-year, while tourism consumption surged by 102.4%, indicating a robust dual enhancement of market vitality and consumer potential [2] - The proportion of out-of-province visitors reached 55%, surpassing the 45% of in-province visitors, highlighting the active cross-province tourism market [2] - The inbound tourism market also saw a strong recovery, with inbound visitor numbers and consumption increasing by 144.3% and 172.9% year-on-year, respectively [2] Group 2: Regional Development and Market Dynamics - The tourism market across Guangdong's cities showed a balanced growth pattern, with Guangzhou, Shenzhen, and Foshan leading in visitor numbers, while cities like Qingyuan and Shantou exhibited remarkable growth, with Qingyuan's visitor numbers and consumption increasing by 241.7% and 675.3%, respectively [3] - The integration of "cultural tourism+" new business formats has created diverse consumption scenarios, with large-scale festive events driving consumer enthusiasm [3] - Activities such as traditional cultural displays and sports events have revitalized local tourism, showcasing a blend of culture and modern experiences [3] Group 3: Future Strategies and Promotions - Building on the successful New Year holiday, Guangdong aims to sustain this momentum into the upcoming Spring Festival by analyzing market trends and enhancing promotional efforts [4] - The "Please Come to Guangdong for the New Year" campaign will be launched, featuring collaborations with various platforms to showcase Guangdong's culinary, scenic, and cultural offerings [4] - The initiative aims to invite both domestic and international tourists to experience the unique charm of Guangdong during the festive season, emphasizing a warm and welcoming atmosphere [4]