Zheng Quan Ri Bao·2026-01-05 16:49Core Viewpoint - The recent completion of public fund fee reform has prompted commercial banks to actively adapt by launching customized products, particularly in the field of customized Fund of Funds (FOF) [1][2]. Group 1: Customized FOF Launches - China Construction Bank has launched a customized FOF brand "Longying FOF," following the introduction of "TREE Changying Plan" by China Merchants Bank, indicating intensified competition among leading banks in the fund distribution sector [1]. - "Longying FOF" aims to provide a one-stop asset allocation service for investors, addressing the challenge of selecting funds by offering diversified asset allocation strategies while controlling investment risks [1]. Group 2: Drivers Behind Customized FOF - Three core drivers for banks' engagement in customized FOFs include: 1. The pressure on yields of fixed-income wealth management products, necessitating product innovation to enhance competitiveness [2]. 2. The public fund fee reform has reduced traditional profit margins from subscription fees and trailing commissions, pushing banks to enhance service value through customized products [2]. 3. Upgraded investor demand for wealth management, which can be precisely matched by customized FOFs [2]. Group 3: Impact on Banking Business Model - The shift towards customized FOFs is expected to reshape the banking business landscape by transitioning revenue sources from front-end sales fees to ongoing management fee sharing linked to asset management scale, thereby improving the quality and stability of intermediary business income [2]. - The product holding period mechanism is anticipated to reduce frequent subscriptions and redemptions, enhancing customer asset stability [2]. - This strategic shift will compel banks to enhance their professional capabilities, moving from a "product introduction" model to a "buy-side advisory" model, thereby strengthening customer service [2]. Group 4: Future Outlook - The customized FOF market is likely to see significant growth, especially among large banks with strong customer bases, leading to a market structure where leading institutions drive the industry while smaller banks follow based on their resource endowments [2]. - Banks are positioned to become key players in the FOF market due to their extensive customer reach and inherent trust advantages, with the potential for substantial market share if they successfully leverage their channels [3].