Group 1 - The 2026 appliance and digital product trade-in program has officially launched, with several cities announcing the first batch of subsidy activities [1] - The subsidy policy for 2026 has been refined to focus on key consumer products, enhancing the effectiveness of the program [3][5] - The subsidy amount has decreased from 20% to 15%, with the maximum subsidy per appliance reduced from 2000 yuan to 1500 yuan [5] Group 2 - The 2026 policy emphasizes green energy efficiency, with higher subsidies for high-efficiency and low-carbon products, and a focus on smart and integrated appliances [4] - Companies are adjusting their strategies in response to the new policy, with a focus on green product development and enhanced consumer experiences [6] - The trade-in policy is expected to stimulate the consumer market in 2026 and drive industry upgrades towards high-end, smart, and green products [7]
2026年家电数码产品以旧换新补贴启动 上市公司紧抓机遇忙升级
Zheng Quan Ri Bao·2026-01-05 16:47