Group 1 - The third "Genshin FES" held in Shanghai attracted over 80,000 attendees, with 80% coming from outside the city, indicating a growing trend in the comic and gaming exhibition economy [1][2] - The event featured immersive recreations of game scenes from "Genshin Impact," highlighting the increasing demand for unique experiences among fans [2] - Ticket sales for "Genshin FES" were strong, with prices set at 298 yuan and 398 yuan, selling out immediately, reflecting the high demand for such events [3] Group 2 - Game companies are increasingly hosting independent exhibitions to maximize the commercial value of their IPs, moving from relying on external events to creating their own [3] - The rise of the comic exhibition economy is supported by government initiatives aimed at enhancing urban cultural tourism and increasing consumer engagement [4] - The potential establishment of a "Genshin Park" could significantly reshape the influence of the Chinese gaming industry and elevate market expectations for game IP value [4][5] Group 3 - The integration of online content with offline immersive experiences and peripheral consumption is expected to become the mainstream direction for gaming exhibitions [3] - The success of large-scale amusement parks based on top gaming IPs is seen as a way to drive sustainable consumer traffic and provide differentiated growth opportunities [5]
假期漫展一票难求 游戏IP商业价值持续挖掘
Zheng Quan Ri Bao·2026-01-05 17:28