【市场观潮】自驾车“报销路费”，为城市“新留量”点赞

Core Insights - The innovative policy in Ningbo during the recent New Year holiday allows self-driving tourists to receive highway toll subsidies based on their ticket stubs from local A-level scenic spots, which has been positively received as a "reimbursement for travel expenses" [1] - The concept of "ticket stub economy" is emerging as a significant driver for urban cultural and tourism development, focusing on binding and incentivizing consumer behavior rather than merely reducing ticket prices [1][2] Group 1: Ticket Stub Economy - The ticket stub economy encourages tourists to stay longer and engage in secondary consumption by offering various local discounts based on ticket stubs from attractions, performances, and events [1][2] - This economic model transforms ticket stubs into a form of special currency, allowing tourists to access discounts, subsidies, and points, thereby reducing their overall spending costs [2][3] - The ticket stub economy has shown promising results, with Ningbo reporting nearly 4,500 vehicles and 18,000 participants during the New Year holiday, generating a total consumption of 23.04 million yuan [3] Group 2: Broader Implications - The ticket stub economy has the potential to extend beyond cultural tourism, serving as a key component in the digital economy by linking various consumption scenarios and enhancing personalized services [3] - Future innovations and policies are needed to effectively convert urban traffic into sustained consumer engagement, emphasizing the importance of small yet impactful initiatives [4]