国际传播新话语赋能青海生态旅游

Core Viewpoint - Qinghai Province is tasked with the strategic mission of becoming an "international ecological tourism destination," which requires not only physical infrastructure but also effective international communication capabilities [1]. Group 1: Strategic Importance of International Communication - International communication serves as a vital carrier for the national ecological civilization strategy and showcases China's governance wisdom [1]. - Qinghai, known as the "Water Tower of China," plays a crucial role in ecological protection, impacting national ecological security and global ecological well-being [1]. - Systematic international communication aims to redefine Qinghai's image from a "remote and mysterious" place to a rich ecological tourism destination, promoting high-quality, responsible tourism [1][2]. Group 2: Current Bottlenecks in Qinghai's International Communication - There is insufficient collaboration among diverse communication entities, leading to fragmented efforts and a lack of a coherent "Qinghai voice" in the international arena [3]. - The existing communication content primarily focuses on visual displays of natural landscapes and lacks depth in conveying Qinghai's unique ecological ethics and community-led tourism practices [3]. - The modernity and adaptability of communication forms and channels need improvement, particularly in utilizing dominant international social media platforms and producing multilingual content [4]. Group 3: Proposed Innovations for Qinghai's International Communication System - Establishing a collaborative and efficient communication mechanism is essential, integrating various stakeholders such as government, enterprises, and academic institutions [5]. - There is a need to deeply explore and innovate the narrative of local values, moving beyond mere scenic promotion to articulate Qinghai's sustainable development model [6]. - The integration of advanced technologies and diverse channels is crucial for enhancing communication effectiveness, including the use of VR/AR and AI for content creation [6][7].