三代传酿：藏在陶罐里的非遗酒香

Core Insights - The article highlights the journey of the company "Sangdonggenzu," which has transformed from a small workshop into a modernized liquor production facility, emphasizing the importance of branding and heritage in the liquor industry [4][6][8] Company Development - Sangdonggenzu, originally a brand name, was rebranded to align with its founder's identity, enhancing its market presence [4] - The founder, Sangdonggenzu, started with limited resources, only having a few tens of thousands of yuan, and faced challenges in establishing a factory in the county [5] - By 2020, the company received its production license and relocated to a rural revitalization industrial park, marking a significant step in its growth [6] Production Capacity and Market Strategy - The company has expanded its production facility to over 8,000 square meters and increased its workforce to over 30 employees [8] - As of September 3, 2025, the company purchased 350 tons of black barley at a price 0.3 yuan above the market rate, totaling 450 tons for the year, ensuring a stable supply of raw materials [8] Cultural Significance - The founder's journey reflects a deep connection to traditional brewing techniques passed down through generations, showcasing the cultural heritage of Tibetan liquor [4][6] - The company aims to break the barriers of local products reaching broader markets, emphasizing the unique qualities of its offerings [5]