Group 1 - The core idea is that the low-carbon concept has deeply integrated into the value system of young people, influencing their lifestyle and consumption choices, and they are driving green transformation through daily practices like shared mobility and second-hand recycling [1][4] - Young consumers are increasingly favoring sustainable brands and energy-efficient products, with 68.26% choosing green products for their reliable sources and quality, and 73.92% focusing on low-carbon raw materials [3] - The Chinese government has issued policies to promote green consumption, including a notice from nine departments that outlines 20 specific measures to enhance the green consumption incentive mechanism across various sectors [4] Group 2 - Green consumption is characterized as a new consumption model that meets people's needs while minimizing environmental impact, covering areas such as food, clothing, housing, and transportation, and significantly driving economic growth [2] - The youth demographic, comprising 28.35% of the population, is projected to contribute approximately 11.29 trillion yuan in consumption, highlighting the importance of nurturing and guiding their consumption behavior to invigorate the overall market [5] - The expectation for policy incentives and technological empowerment from young consumers is being increasingly met, as strategic deployments aim to create a better environment for green consumption and lifestyle practices [4]
拥抱绿色消费,“碳系青年”必有更大作为
Xin Lang Cai Jing·2026-01-05 19:46