沈阳方城 “诚”中求成

Core Insights - The article highlights the transformation of the Shenyang Fangcheng cultural tourism area during winter, leveraging its unique ice and snow resources to create a vibrant winter tourism experience, resulting in significant visitor numbers and revenue growth [3][11]. Group 1: Visitor Statistics - During the New Year holiday, the Shenyang Fangcheng cultural tourism area received a total of 1.8731 million visitors, generating revenue of 211 million yuan, representing year-on-year increases of 18.49% and 13.44% respectively [3]. - The average daily foot traffic in the Fangcheng backstreet cluster during winter weekends increased more than threefold compared to regular days, with over 40% of visitors being from outside the region [6]. Group 2: Scene Innovation - The "Snow Fun Copper Lane" theme street, set to open by the end of 2025, combines Northeast ice and snow culture with 400 years of commercial heritage, creating an immersive winter experience that has quickly become a popular social media hotspot [4]. - The integration of ice and snow elements with local culture and community activities has significantly enhanced the attractiveness of the area, effectively extending visitor stay times [6]. Group 3: Business Upgrades - Local businesses, such as the pet-friendly "White Dog" bar, have adapted to winter tourism demands by innovating their offerings and creating interactive marketing strategies, resulting in over half of their clientele being tourists [7]. - Unique products like DIY snow house cakes and custom souvenirs have become popular among visitors, enhancing the overall experience and encouraging repeat visits [8]. Group 4: Economic Impact - The integration of various business models, including cultural, sports, and commercial activities, has stimulated economic growth in the Fangcheng area, with many merchants reporting increased sales and some even breaking seasonal sales records [11]. - The local government has played a crucial role in fostering a supportive ecosystem for winter tourism, promoting a collaborative approach among stakeholders to enhance the overall visitor experience [11].