四川省第八届全民健身冰雪季启幕

Core Viewpoint - The 12th National Mass Ice and Snow Season in Sichuan, along with the 8th Sichuan Provincial Mass Fitness Ice and Snow Season, has commenced, expected to engage over 6 million participants and generate significant economic benefits [1][2] Group 1: Event Overview - The event will last for three months, from January to March, covering 19 snow venues and 12 ice venues across the province [1] - Direct participation is anticipated to be no less than 20,000, with over 600 million total engagements including skiing, ice skating, and online participation expected to reach at least 10 million [1] - The event aims to generate over 100 million in economic benefits [1] Group 2: Activities and Engagement - The opening ceremony featured various ice and snow activities, including the Sichuan-Chongqing cross-country skiing competition and a snow carnival, showcasing local ice and snow culture [2] - A series of inclusive policies and consumer subsidies will be introduced to make ice and snow sports more accessible, including free tickets, discount tickets, and family packages [2] - The event will promote ice and snow sports through various channels, including scenic areas, commercial districts, communities, and schools [2] Group 3: Integration and Promotion - The Sichuan Ice and Snow Season will adopt an "Ice and Snow + N" approach, integrating sports with cultural and tourism consumption [2] - Over 100 ice and snow events and activities will be held, including competitions in skiing, roller skating, and snowboarding, catering to various audiences from professional athletes to families [2]