Core Insights - The company is rebranding from Digital Ally, Inc. to Kustom Entertainment, Inc. to align with its strategic focus on the live event production and ticketing market, which is valued at over $100 billion [1] - A 1-for-3 reverse stock split will take effect, with trading on a split-adjusted basis starting January 8, 2026 [2][3] - The company is expanding its live events portfolio nationally, leveraging the success of the Country Stampede Music Festival as a model for large-scale events [4] Market Overview - The global music industry is projected to grow from $105 billion in 2024 to nearly $200 billion by 2035, despite a slowdown in growth to 6.2% in 2024 from 15.6% in 2023 [5] - Live music is expected to grow at a compounded annual growth rate of 7.2% from 2024 to 2030, driven by demand from millennials and Gen Z [6] Strategic Focus - The company's ticketing platform aims to provide a comprehensive solution for both its events and third-party venues, enhancing the overall fan experience [7] - The CEO emphasized the importance of the name change and the focus on live event production and ticketing platforms to meet the growing demand for in-person experiences [8] Company Information - Kustom Entertainment, Inc. specializes in large-scale music festivals and offers end-to-end event management and ticketing solutions across the U.S., with the Country Stampede Festival being a flagship event [11]
Digital Ally Announces Name Change To Kustom Entertainment, Inc., Ticker Symbol Change To “KUST” Reflecting Strategic Pivot To Live Events And Online Ticketing Markets, and Reverse Stock Split