Core Insights - The article discusses the decline in popularity and rapid depreciation of certain electronic consumer products, specifically 3D printers, action cameras, and drones, referred to as the "dust-collecting trio" [2][10][11] - It highlights the phenomenon of "emotional consumption," where initial excitement quickly fades, leading to regret over the rapid loss of value in these products [10][36] Group 1: Market Trends - The market for consumer-grade 3D printers has seen significant growth, with companies like拓竹科技 (Tuozhu Technology) projected to achieve revenues of 55-60 billion RMB in 2024 and a valuation of 100 billion USD [5][19][49] - The average price of consumer-grade 3D printers has decreased by 60% over the past three years due to domestic alternatives and supply chain optimization [43][50] - The Chinese 3D printing market is expected to exceed 630 billion RMB, reflecting a 30-fold growth over the past decade, indicating strong industry potential [50] Group 2: Consumer Behavior - Young consumers often purchase these products impulsively, leading to a cycle of buying and quickly reselling them on second-hand platforms like闲鱼 (Xianyu) [10][42] - The depreciation of these products is rapid, with examples showing significant price drops, such as a 3D printer originally priced at 2300 RMB now selling for around 1900 RMB on second-hand markets [2][11] - Many consumers express frustration with customer service and product reliability, which further discourages long-term use and leads to products being left unused [4][32] Group 3: Competitive Landscape - Major companies in the industry, such as DJI and影石创新 (Yingshi Innovation), are increasingly competing in overlapping markets, leading to price wars and innovation [51] - The competitive dynamics are shifting, with companies like影石 (Yingshi) entering the drone market, while DJI expands into action cameras, indicating a blurring of product lines [51] - The second-hand market is becoming a significant activation tool for these companies, helping to circulate products and maintain consumer interest in new releases [42][51]
3D打印机、无人机、运动相机,成了“吃灰三件套”
Xin Lang Cai Jing·2026-01-05 03:52