Versant Shares Dip On Day One As Comcast Spinoff Settles Into NYC Headquarters, Looks To Future

Company Overview - Versant Media, a newly public company, experienced a 13% decline in its stock price on its first trading day, closing at $40.57 [1] - The company was spun off from Comcast, with shareholders receiving 1 share of Versant for every 25 shares of Comcast [3] Financial Projections - Versant anticipates generating $6.7 billion in revenue, with 62% from linear distribution, 23% from advertising, 13% from digital platforms, and 3% from content licensing [4] - The company expects to achieve $2.3 billion in EBITDA and $1.5 billion in free cash flow [4] - Versant starts with $3 billion in gross debt, $750 million in cash, and $1.5 billion in total liquidity [4] Market Context - The spin-off is viewed as a significant indicator of the future of cable television, which is facing a decline as audiences shift to streaming services [5] - Versant serves as a proxy for Discovery Global, another linear television company that Warner Bros. Discovery plans to divest in 2026 [5] Corporate Developments - Versant has chosen the historic New York Times building as its permanent headquarters, expanding its presence to six floors [7][8] - The decision to remain in this location was influenced by employee feedback regarding commute convenience [8]