以真相破谣言、聚合力净生态—— “人民鉴真”资本市场信息服务平台启动

Core Viewpoint - The "People's Jian Zhen" capital market information service platform was launched to combat the negative impact of online rumors and misinformation on the capital market, aiming to provide a channel for clarification and verification of rumors for various market participants [1] Group 1: Current Challenges - The prevalence of online misinformation, including "small essays," has led to significant market disturbances, with companies experiencing drastic fluctuations in market value due to false information [2] - The current media landscape poses unprecedented challenges to the reputation of listed companies and institutions, with the speed and impact of information dissemination requiring enhanced monitoring and response capabilities [2] - Negative information has become a "pollution source" in the capital market, disrupting normal operations and potentially harming investor interests and market trust [2] Group 2: Pain Points - Many companies, especially smaller and pre-IPO firms, struggle with reputation management and often adopt an "ostrich mentality," avoiding engagement with emerging public relations crises [4] - The slow response to misinformation is a critical pain point, with companies needing faster mechanisms to address rumors, ideally within 24 hours [4][5] - The complexity of misinformation sources complicates governance, as "small essays" can originate from various actors, including financial influencers and competing firms [5] Group 3: Proposed Solutions - The "People's Jian Zhen" platform is expected to develop in three directions: leveraging professional resources, connecting various stakeholders, and promoting an open platform for all participants [6] - Companies like Tencent and Douyin are implementing tools and systems to enhance rumor management, including rapid response mechanisms and partnerships with media for effective information dissemination [5][6] - A collaborative approach involving all market participants is essential for creating a clearer and more trustworthy capital market environment [6]