新国标筑牢玩具安全防线

Core Insights - The toy market in China is steadily expanding, with a focus on quality and safety standards, as the Ministry of Industry and Information Technology has revised four mandatory national standards for toy safety [1][5][6] Industry Development - The toy industry is experiencing a transformation, emphasizing the "three products" strategy: increasing variety, improving quality, and creating brands, which solidifies China's position as a global toy production and trade center [1][4] - The collectible toy market, represented by blind boxes and figurines, is growing rapidly, with retail sales of trendy and collectible toys expected to reach 55.83 billion yuan in 2024 [2][3] - The domestic toy retail market is projected to reach 97.85 billion yuan in 2024, a 25.5% increase from 2020, with exports expected to reach 39.87 billion USD, a 19.1% increase from 2020 [3] Technological Advancements - The integration of AI technology into traditional toys is reshaping product forms and value chains, with the AI toy market expected to grow from 24.6 billion yuan in 2024 to 29 billion yuan in 2025 [3][4] - New materials and technologies are enhancing the variety and quality of toy products, with a comprehensive coverage of various materials and innovative products leading market trends [3] Safety Standards and Regulations - The revised national standards for toy safety include stricter limits on harmful substances and new technical requirements for various toy categories, enhancing safety for children [5][6][7] - A transitional period of 12 months for production and an additional 12 months for sales of existing inventory will ensure a smooth implementation of the new standards [8] - The regulatory focus will be on high-risk products, including magnetic toys and blind boxes, with targeted measures to address quality safety issues [9]